Dead Money DLC Now Available (!?)

Pardon the interrobang, but SERIOUSLY?  How come I have to find out about Fallout: New Vegas DLC: Dead Money from Twitter?  How pedestrian!  Bethesda should just implant a small device at the base of my skull, so there wouldn't be any kind of delay with this sort of thing.

Edit: By the gists of the review I just read, I added the want tag to this DLC.  It sounds buggy as hell, but I hadn't expected anything different.