Online Social Environments (Beyond the MMO)

Usually, when I blog, it's to talk about how awesome (or slightly less so) games are; but sometimes, I like to go a little off the deep end and apply my knowledge about social constructs to the design and play of video games.  Today, I wanted to talk a little bit about online social environments and how they influence, impact, and have changed the way we game.

Gaming in social environments is not a new concept by a long shot.  Only recently did the scope of social environments involved in gaming expand exponentially.  An online social environment is a community (best defined by Pillari & Newsome as "[a social system] by the personal or affective ties among their members ... people with a common identity and bond").  This community's common identity is the game play.  And whereas many communities form in geographical locations, the space in which this community meets is virtual: the online social environment.

Before I lose you, here's a graphic representation of community (as we traditionally have understood it) and how an online social environment might be perceived.

Traditionally, communities are formed of cohesive groups of individuals - the community representing the focus of support for the individuals creating the group.  However, with online social environments, we are looking more at structures created (sometimes manufactured, sometimes grown organically) between individuals linked together through network connectivity (also known as the interwebz).

Okay, so what?  Well, the creation (especially the manufactured creation) of online social environments remains a major issue in online social gaming.  Everything from Facebook games to World of Warcraft create and utilize online social environments.  These are the foundations for which the game is designed, developed, and eventually, driven.  Where the theories of community development come into play are in considering how the environment and the individual interact.

There are two concepts of environment when considering systems theory.  I know I'm on the cusp of losing you again, so here's another drawing:

So, a symmetric environment (also sometimes called a symbiotic environment) influences the individual and the individual influences it.  Theoretical democracy is a symmetric environment.  An unbalanced, or directive environment is one which shapes the individual.  Online social environments can be applied to either category.  Consider a server community on Minecraft, for example.  This is a very symmetric environment - users create based on the materials available; the environment is shaped by users and provides the materials for construction (and also, Creepers). 



That'sss an awfully nice ssssocial environement you have there.
It'd be a ssssshame is ssssomething happened to it...

But not all games with online social environments work so nicely.  Let's take my arch-nemesis Farmville for a ride: users have little-to-no interactive ability with the environment, save for cosmetic changes.  There is little environment to speak of, because Farmville holds all the cards.  And rightfully so!  Relying on microtransactions would become difficult if you enabled community members to openly interact (especially on an economic basis). 

I don't want to go crazy into economics, but there is a huge problem between manufactured online social environments and profit motivation theory.  The notion to create a symmetric environment may be at diametric odds with the notion of creating a revenue generating environment.  So, in a capitalist based society, profit may beat out community development.

Because of this (I promise, the econ is almost done) profit problem, organically created online social environments tend to thrive more, because they are naturally uninhibited by those constraints that would generally plague a manufactured environment.

Of course, that sounds delicious to an investor.  Like wanting to capitalize on viral marketing, there is no magic bullet to ride the coattails of Web 2.0 to instant profit.  The motivation differences create a series of problems, lead to social entropy, and the decay (and eventual death) of the online social environment.

If you are an avid gamer, developer, or investor, I strongly recommend that you continue your investigation into online social environments - how we impact them, and them us.  Better understanding our mechanical interactive world can help make it better, not just for us, but for everyone else we share the community with; which, really, is what community is all about.

Bethesda bringing Scrolls Battle to Court

 

Despite Notch (aka Markus Persson, aka the creator of Minecraft, aka my lover) offering to settle the issue in a Quake 3 deathmatch, it seems that big, bad, corporate Bethesda is moving forward with its lawsuit against Mojang.  The charge?  Mojang's upcoming game is named Scrolls and Bethesda feels this might confuse consumers with the upcoming Elder Scrolls V: Skyrim and the four other Elder Scrolls games that came before (particularly the IVth addition, Oblivion, which was Game of the Year).

I know I often confuse an independent studio's release with a GOTY-producing product line.

When first announced, it was like a bad joke, and Notch offered to resolve the problem out-of-court in what should become a precedent of all frivolous lawsuits: a Quake 3 Deathmatch!  Nevermind that Bethesda made Quake 3, this dude has the balls to go toe-to-toe.

If anything, this was Bethesda's opportunity to save face and build its fan base.  If they lost?  Ha-ha, you got to name your game Scrolls, even though we didn't really want you to, but we got tons of practically free publicity.  If they won?  Ha-ha, we get to keep our naming rights, and got tons of practically free publicity, but because we have this huge release coming out in November called Skyrim, so we're going to let you keep the naming rights, even though we won, as an act of goodwill towards all.

No, instead, it's to court they go. This will only leave a bad taste in the mouth of gamers, almost all of whom have some kind of soft-spot for the underdog Mojang, especially Notch and his hat fetish.  Opportunity of goodwill is slipping away, Bethesda - it's time to reach out and grab it.

On Scrolls, and scrolls.  Penny Arcade.

Finally, a thought: can you really hold a copyright or trademark on a word, like Scrolls?  If so, can God (or Moses, or whatever) sue Bethesda for ripping off the Dead Sea Scrolls?  I mean, there are dead things in Oblivion, and a sea, and - apparently - scrolls.

Minecon Registration Opens Tomorrow!

I know that I am financially unable to attend the big hoorah that has been planned around Minecraft's release, Minecon, in Las Vegas, NV, but that doesn't mean you shouldn't check out the Mojang blog for details!

Why My Stepfather Should Play Minecraft

Yes.  This post is specifically for you, Stepfather.  I know you're not currently playing Minecraft, and I'm about to attempt to tell you why you should.

An aqueduct.  In Civ V, it retains 40% of food after growth.

Minecraft (minius-craftius) opens with you, alone in a world populated with trees, deserts, oceans, mountains, snow, etc.  You are alone, and have nothing.  You must build yourself a shelter before the night falls and zombies, skeletons, spiders, and (the ever feared) creepers spawn and attempt to eat your succulent man-flesh.

Luckily, nearly everything in the world can be broken down by your fists (trees, sand, soil) or appropriate tools that you craft (stone, coal, iron ore).  So you'll be able to create a modest home with a couple torches before night falls.

Playing Minecraft is a very zen experience (except for when you accidentally stumble upon a nest of zombies).  While the mobs - Minecraft slang for the creatures who spawn at night - are certainly an ever looming threat, the point to playing the game is to build whatever you want.  Would you like to have a cobblestone sky walkway connecting your various homes so that you can traverse the world without having to worry about mobs on the ground?  You need only build it.  Instead, consider an interconnected subway of carts that ride on redstone powered rails.  You are limited to only your imagination.

More after the jump...


Minecraft

An example of why Minecraft is so brilliant.  A guy made a PRINTER....

Minecraft

Oh yeah, I'm back from vacation.

No Flash Game feature today, but I thought you might want to know about Minecraft.

It's not a game so much as an awesome Lego emulator with skeletons and zombies and creepers that attempt to kill you when night falls, so my god you better build yourself a fortification to protect yourself, oh my god they're here, they're here, run, run!

Ssssssssssss....